Developing Successful Sport Marketing Plans (Sport Management Library)
Editorial Reviews
Book Description
• The first book of its kind, written by a renowned leader in sport marketing and management.
Sport administrators and managers need more than ever to understand and communicate how to envision, develop, implement and supervise all stages of the marketing plan. Covering the concepts of situational analysis, consumer behavior, target marketing, marketing objectives, strategies and tactics, market segmentation, data-based marketing, implementation and control. Developing Successful Sport Marketing Plans offers sound, industry-proven methods and guides the reader through each stage of a marketing plan.
• Sequential chapters, sample plans from industry, questions, key terms, and user-friendly format will be useful to everyone from CEOs to interns.
From the Publisher
This title, Developing Successful Sport Marketing Plans, comes with a free Professor Packet, if the book is adopted for use in a high school, undergraduate, or graduate course or employee training seminar. The Professor Packet is a PowerPoint slide presentation designed to enhance the classroom experience. The Packet contains questions for discussion; classroom activities; terms to define; photos, tables, and figures from the book; and in some cases, links to related resources or Sport Marketing Quarterly articles. Call F.I.T. at 304.599.3483 for information to or receive a Professor Packet.
Developing Successful Sport Marketing Plans (Sport Management Library)
Developing Successful Sport Marketing Plans (Sport Management Library),David K. Stotlar,Fitness Information Technology, Incorporated,1885693249,Business & Economics,Business / Economics / Finance,Business/Economics,General,Marketing - General
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